1.Start with a clear objective:
Before you start creating your marketing material, think about what you want to achieve with it. Do you want to drive more traffic to your website? Generate leads? Increase brand awareness? Having a clear objective will help guide your design choices.
2. Use professional templates:
Canva has a wide range of templates available for different types of marketing materials.
These templates are designed by professional designers and can be a great starting point for your own designs. Simply choose a template that matches your objective and customize it to fit your brand.
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3. Choose the right colours:
When developing a voice that resonates with your dream client, it’s important to mirror the language they use.
It’s also essential to craft messages that are tailored to their needs and goals; focus on how your product or service will help them grow, so they can see how it supports their own objectives.
Above all, it’s important to pick a motivating message that showcases why working with you is an exciting opportunity that they simply can’t pass up!
They need to be inspired by you. The right tone of voice will ensure you make an impactful impression, encouraging them to take the next step and reach out.
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4. Use high-quality images:
Visual elements are an important part of any marketing material, so make sure to use high-quality images that are relevant to your message. Canva has a library of free and premium images that you can use in your designs.
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5. Keep it simple
Avoid cluttered designs with too many elements. Instead, focus on a clean and simple layout that is easy to read and understand.
6. Use the right font:
The font you use can also impact the effectiveness of your marketing material. Choose a font that is easy to read and that matches the tone of your message.
7. Test and iterate
Once you’ve created your marketing material, it’s important to test it to see how it performs. Use A/B testing to compare different versions of your design and see which one performs the best. Then, use that information to make iterative improvements to your design.