Designing a Logo for Your Small Business: A Step-by-Step Guide

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Designing a Logo for Your Small Business: A Step-by-Step Guide 

Canva is a popular design platform that allows users to create a wide range of marketing materials, including social media posts, ads, business cards, and more. Here are some tips for creating great marketing materials using Canva: click the link the get Canva for 30 days FREE!

1.Do I need a brand or a logo?

You’ve gone through the hard work of building your own small business, but something is missing—a logo! or maybe you need to tidy up and have a more cohesive brand identity to help you speed up and create your social media with ease and speed.

Do you find yourself stuck in a never-ending cycle of scrolling through fonts and colours while creating social posts? Is it enough to drive you potty? Do you need a logo or a brand? to fix it?

The answer is both. Your logo is the identity part of your business, and your brand is what sets you apart. If you’re serious about your business, you’ll want to invest time in the ‘why’ behind your brand and a logo that stands out above the rest.

Logos are an essential part of any brand identity and can be seen everywhere from business cards to your website. 

Fortunately, you don’t have to magically twist yourself into a designer or max out your credit card to get yours. 

In this blog post, I’ll provide a step-by-step guide to help you create a beautiful logo that will bring your logo to life.

2. Your Brand is NOT your logo

It’s important to remember your brand is not your logo! To develop a strong brand identity: Your brand identity should clearly communicate what your business stands for and what you it apart from your competitors. This includes your brand’s name, logo, colour scheme, and messaging.

How to Identify your target audience: Identifying and understanding your target audience is crucial for creating a successful brand. Knowing what your customers want and need will help you tailor your branding efforts to appeal to them.

  • What emotions do you want to evoke with your branding?
  • What adjectives would you use to describe your brand’s personality?
  • How does your brand stand out from competitors?
How to create your Tone of Voice: Once you have a clear understanding of your target audience, it’s time to define your brand voice. Think about the type of message you want to communicate and how that reflects on your business. What language do your customers use?

3. How to design your logo

Now for the fun part, it’s time to start designing!

If you are a total newbie to design you can use a free design tool called Canva, and the best part is that you can use it completely free which helps you design a professional-looking logo quickly and easily. If you don’t feel comfortable creating one yourself I have chic logo design templates that you can instantly download and customise to your brand in minutes.

I love Canva because it gives our clients the freedom to grow their businesses without having the tech overwhelm, but for me, I couldn’t live without Adobe creative suite, which is the powerhouse when it comes to creating timeless long lasting brand identities.

Create your mood board: A mood board is a great way to help spark your creative process. Pinterest is your friend here. Gather images, textures, fonts and colours that you find inspiring and reflect the personality of your brand. This will also help you create a consistent visual theme throughout your branding materials.

Creating your colour palette:  When selecting colours for your logo, think about the emotions you want to evoke and how they will look together. Try to limit your palette to two or three colours that work well together. Then pick three more that complement them.

After creating your mood board and choosing your colour palette, you can pick three fonts that reflect the personality of your brand, it’s important to use fonts strategically in order to create a cohesive design. You’ll need a heading font and Subheading, and a body copy font, make sure they a readable. Once you have them stick to them across your website and brand collateral for a cohesive aesthetic.

With Adobe Creative Suite, I’m able to bring my clients’ visions of unique custom brand identities into reality. Not only do they look stunning on screen but also in print – making sure their products have a truly professional aesthetic every time! Plus, with the freedom and flexibility it provides me as a designer to create original fonts and shapes that capture their brands’ individuality – now that’s something worth celebrating

If you’re not ready for custom design why not try out our semi-custom brand designs?

Need to Create Your Own Logo & Brand?

4.Exporting your logo designs

Once your logo is designed, it’s time for the final touches. Make sure all the colours are correct and you can read everything. This is also the time when you can add any special effects or animations if desired. 

Finally, once everything looks perfect, save your design as both a file (such as JPEG or PNG) and a vector file, JPG is best for uploading to your website. Use a higher Res 360 DPI for print.

That way, no matter where or how often your logo appears online or in print materials, it will always look sharp and professional.

Now it's your turn

Designing a great-looking logo doesn’t have to be complicated or expensive – with just a few steps you can create something unique and eye-catching that perfectly captures the look and feel of your small business. 

From brainstorming ideas all the way through saving files for printing and digital use, I hope you found this blog helpful and have found it an easy-to-follow overview of what’s necessary for creating an amazing small business logo design.

So go ahead – get creative! With this step-by-step approach, before long you’ll have an amazing logo that professionally represents your brand identity across every platform imaginable!

Let me know in the comments if this was helpful?

*I only recommend products I would use myself and all opinions expressed here are my own. This pdf and description contain affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. Thanks for being here.

Jacky Moore - Redhead Graphic Design Cirencester - Design Agency
Hi! I'm Jacky!

I am here to help you build a brand that stops the scroll, saves time and makes you more money, I design affordable, Signature Brands for Small business owners. I have worked with startup and blue chip companies and am excited to hear about your project.

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