A properly optimised Pinterest Business account can drive hundreds of new brand fans to your website every day! Of course, if you haven’t yet applied and optimised your Pinterest, these results can take a long time to appear.
What is the best way to explain SEO?
It doesn’t appear to be as frightening as it sounds. The process of gaining traffic from naturally occurring search results when people use search engines is known as search engine optimization. When you Google something, the results are ranked higher or lower based on what the search engine believes is most relevant to your query.
How does it accomplish this? If you’ve done your homework, you’ll have included keywords to help your post rank higher.
Pinterest is also a search engine, and when you enter and phase, the results are ranked in order of relevance.
1.Set up Your Profile
To keep things simple, I recommend using your company name as your user name.
You want your profile name to tell Pinners the name of your company, but you also want some keywords in there so they know what your company or blog is about. Including some keywords will also help you rank higher when people search for the type of information you’ve saved on your Pinterest account.
Here’s what I’ve got for Redhead Graphic Design:
Redhead Graphic Design | Business Branding Advice & Marketing Ideas for Small and Medium-Sized Enterprises
2. Write your About me/Us
Show potential customers who you are and why they should visit your website and use your services.
I’m sure you already know what’s going to happen next…
KEYWORDS!! KEYWORDS!! KEYWORDS!! KEYWORDS!! KEYWORDS!!
Make sure your About section is optimised! You must include the keywords that others may use to find the content, products, or services that you provide.
For a reason, keywords are the bread and butter of SEO. By incorporating strategic keywords, you instantly let people know who you are.
These keywords are also traffic generators, allowing customers to find you!
Include the URL to your blog or business website as well to direct more traffic to your site!!
3. Profile Photo
Here’s my take: if you represent your brand and your audience knows you’re the face of the company, use a photo of yourself. If, on the other hand, you work for a larger company and are not the face of your brand, this is the time to use your logo. Assume you own a larger hotel.
The main goal here is to project a professional image; do not be tempted to use a low quality image of yourself because that is all you have. This can give the impression that you are unprofessional.
Use your logo in this case to stay on brand and present a clear and consistent image in your profile!
5. SEO Your Boards
Your target audience may be looking for specific pins as well as boards to follow. They will only find those boards with all that juicy content if you include the relevant keyword(s) in your Board Name and Board Description!
Three things to consider when naming your boards:
1. Create a catchy title that entices people to click and continue reading
2. create a sentence that incorporates your keywords
3. Remember to give your images a name that includes your keyword when you save them to your computer.
Do let us know how you get on with creating your pinterest account in the comments below.