You may love words but if you like most. Writing is not everyone’s favourite task, and it’s probably not at the top of your priority list. The truth is that if you own a business, whether it’s a physical store or an online store, it’s as obvious as the nose on your face.
A mailing list is a must-have. There’s no getting around it. You must have an email list if you want to be successful in business.
How many times do you check your social media while feeding your kids, cooking dinner, chatting with your husband, or watching TV? Paid ads can help you gain traction, but here’s the catch: you have very little control over who sees your posts and advertisements.
Your email list, on the other hand, is full of people who are DIRECTLY interested (or are warming up to) what you have to offer, and all it costs you is a few minutes of your time. When done correctly, you can set it to run on autopilot!
Nobody has the authority to change the algorithm or decide to charge you more money for Ads.
This is why your EMAIL LIST is your SECRET WEAPON in your business arsenal for increasing your bank balance and ensuring the success of your company.
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1. How can an email list benefit your business?
This is the most important reason for having an email list in my opinion.
This may come as a surprise, but here goes: you work with your brand every day and believe you are doing everything possible to promote it. Now, recall a time when you saw something on the internet and can you recall the name of the company? And if it was more than a week ago, or even worse, two months ago, what was the name of that Plumber? Because your taps are now broken! Yes, you are correct; you cannot remember, and your customers are no exception!
If you have done your SEO (or paid someone else to do it and they do a good job), you may appear in Google or Pinterest under your industry.
I don’t believe in relying on chance to ensure the success of my company.
How much do you think you’d increase your chances of being top of mind when they needed a service you provide if you gave them a reason to join your email list the first time they visited your site and followed up with them weekly, bi-weekly, or even monthly?
The odds are in your favour. because you will be in the front of their mind.
2. How do you know what your clients want and need?
Take all the guesswork out figuring out what your customers need. You can simply ask them! If you, like me, spend your mornings clicking the delete button in your emails, you don’t want to be in that category! So, how do you prevent this? By providing customers with exactly what they want and need. They will be overjoyed that you took the time to find out exactly what they are struggling with. So, how can they refuse to purchase services or products that were literally created to solve their problems? That’s some serious business clout!
3. Builds Trust and Recognition
When you consistently provide value and information to their inbox you are building their trust in you. What do you think happens when people have trust and confidence in your services or products?
To begin with, it enables you to charge a premium for your services or products. It also removes any lingering doubts your customers and readers may have before making a purchase. They’ve gotten to know you and believe they can rely on what you have to offer.
You’re snuffing out potential objections before they even arise!
Consider the impact on your conversion rates!
4. No Room for Time Wasters - Let's weed them out!
Assume your website provides three to five distinct opt-in freebies. You can go through your list and see what appeals to your readers the most. Examine your opt-in freebies to see which one performs the best.
If your website has a few opt-in forms. You can run a test to see which of the freebies appeals to your target audience the most.
For example, you could have a checklist that assists them in achieving a goal and an EBook that goes into greater detail and helps them focus on in-depth tasks. If the checklist receives a higher percentage of sign-ups, you’ll know what kind of content your audience prefers to consume in the future.
This makes creating new content for your readers much easier because you already know what they like and can create it ahead of time.
You must now perform the calculations. What effect do you think this will have on your sign-up and conversion rates?
5. Use Sales Funnels to Increase Profits
Most people believe that Sales Funnels are only suitable for product-based businesses, but this is not the case.
Let’s start with a quick definition of a sales funnel.
People are naturally sceptical and are unlikely to give you money (for services or products) the first time they hear of you or visit your website.
This is where a Sales Funnel enters the picture. It takes cold leads that come across your website, social media, blog posts, and so on and puts them on a path to trusting you and your offerings.
This is a very basic sales funnel diagram.
You offer your reader the opportunity to receive free content in exchange for joining your email list.
– You continue to offer them FREE and valuable content in exchange for nothing in return. You can incorporate this into a specific welcome series or simply as part of your regular contact with your list.
– You present your paid goods or services. By this point, you should have provided them with a substantial amount of free content that they can use, which should have helped to build some trust and confidence in what you are offering.
– You either convert that initial lead into a sale of your services or a sale of your product.
This seamless flow cannot occur unless they first opt in to your email list.
I use mailerlite; this is not to say that there aren’t other providers; it just works well with WordPress, is extremely simple to use, and is completely free to get started.
I hope I’ve given you a good understanding of Why You Need an Email List and how it can really help your business!
And now that you understand the value of having a list, I want you to be able to quickly determine which types of Opt-in Freebies will work best for your readers and niche.